Privacy policy

Last Updated: August 5, 2026

This Privacy Policy describes how Ruhungary (“Ruhungary,” “we,” “us,” or “our”) collects, uses, discloses, retains, and protects personal information when you visit, browse, make a purchase from, or otherwise interact with https://www.ruhungary.com/ (the “Site”).

This Privacy Policy also explains the privacy rights and choices that may be available to you depending on your location and applicable law.

Please review this Privacy Policy before providing personal information through the Site.

Who We Are

Ruhungary is an independently operated U.S. online retail store offering women’s yoga wear, activewear, and selected active lifestyle accessories.

Our online store is powered by Shopify, which provides the e-commerce platform used to display products, support checkout, process orders, and operate the Site.

Personal Information We Collect

The personal information we collect depends on how you interact with the Site, the products and services you use, and the choices you make.

We may collect information that you provide directly, information collected automatically when you use the Site, and information received from Shopify and other service providers.

Contact and Identification Information

When you place an order, create an account where available, contact us, or submit a request, we may collect:

  • Name
  • Email address
  • Telephone number
  • Billing address
  • Shipping address
  • Account or login information, where applicable
  • Information included in customer support communications

Order and Commercial Information

When you browse products or place an order, we may collect:

  • Products viewed
  • Products added to a shopping cart
  • Products purchased, returned, or refunded
  • Selected sizes, colors, quantities, and variants
  • Order number and order status
  • Purchase date and transaction history
  • Shipping method and delivery information
  • Discount and promotional information
  • Return, exchange, refund, or cancellation information

Payment and Transaction Information

Payments are processed through Shopify and the applicable payment provider selected during checkout.

We may receive limited payment and transaction information, including:

  • Payment authorization or confirmation status
  • Payment method type
  • Billing information
  • Transaction amount
  • Refund or payment-dispute status
  • Limited payment identifiers provided by the payment processor

Ruhungary does not directly store complete credit card or debit card numbers on its website or servers. Complete payment credentials are handled by Shopify and applicable payment providers through their payment-processing systems.

Customer Support and Communications

If you contact us, we may collect:

  • The content of your message
  • Your order number
  • Product and order information related to your request
  • Photographs or files you choose to provide
  • Return and refund request information
  • Records of our communications with you

Please do not send complete payment card numbers, card security codes, payment-account passwords, or other sensitive payment credentials by email or telephone message.

Device and Usage Information

When you use the Site, we and our service providers may automatically collect certain technical and usage information, including:

  • IP address
  • Browser type and settings
  • Device type
  • Operating system
  • Approximate location derived from an IP address
  • Language and time-zone information
  • Referring website, advertisement, or traffic source
  • Pages and products viewed
  • Shopping-cart and checkout interactions
  • Date, time, and duration of Site interactions
  • Cookie, pixel, tag, and similar technology identifiers
  • Information about Site performance, errors, and security events

Sources of Personal Information

We may collect personal information from:

  • You directly
  • Your interactions with the Site
  • Shopify
  • Payment providers
  • Shipping carriers and fulfillment service providers
  • Fraud-prevention and security providers
  • Analytics providers
  • Advertising and marketing platforms
  • Customer support and communication tools
  • Other service providers used to operate the Site and fulfill orders

How We Use Personal Information

We may use personal information for the purposes described below.

Processing and Fulfilling Orders

We may use personal information to:

  • Process payments and confirm orders
  • Review orders for accuracy and availability
  • Prepare and ship orders
  • Provide shipping and delivery updates
  • Manage returns, refunds, exchanges, and cancellations
  • Maintain transaction and business records

Providing Customer Support

We may use personal information to:

  • Respond to product and sizing questions
  • Review order and delivery concerns
  • Process return and refund requests
  • Investigate damaged, defective, incomplete, or incorrect products
  • Respond to billing and payment questions
  • Review and process privacy requests

Communicating With Customers

We may use contact information to send:

  • Order confirmations
  • Payment and order-status notices
  • Shipping and tracking updates
  • Return and refund communications
  • Customer support responses
  • Service, security, legal, or policy-related notices
  • Marketing communications when permitted

Operating and Improving the Site

We may use personal information to:

  • Operate Site features and checkout functions
  • Maintain shopping carts and customer preferences
  • Understand how visitors use the Site
  • Measure Site performance
  • Identify technical errors
  • Improve product presentation and the shopping experience
  • Evaluate store features and services

Security and Fraud Prevention

We may use personal information to:

  • Verify important order information
  • Detect suspicious or unauthorized transactions
  • Protect customer accounts and payment activity
  • Prevent fraud, abuse, and security incidents
  • Enforce our store policies and legal rights

Advertising and Marketing

Subject to applicable law and your privacy choices, we may use personal information to:

  • Measure advertising and campaign performance
  • Understand how customers discover and use the Site
  • Create or improve advertising audiences
  • Display advertisements that may be more relevant to visitors
  • Measure purchases and other actions associated with advertisements
  • Improve product promotions and marketing campaigns

Legal and Compliance Purposes

We may use and retain personal information to:

  • Comply with tax, accounting, legal, and regulatory obligations
  • Respond to lawful requests from authorities
  • Establish, exercise, or defend legal claims
  • Manage payment disputes and chargebacks
  • Enforce contracts, policies, and applicable terms

Cookies and Similar Technologies

We and our service providers may use cookies, pixels, tags, local storage, and similar technologies to operate the Site and understand how it is used.

These technologies may support:

  • Essential Site functionality
  • Shopping-cart and checkout operation
  • Customer account and preference features
  • Security and fraud prevention
  • Analytics and performance measurement
  • Advertising measurement
  • Remarketing and targeted advertising
  • Google and Pinterest integrations